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As a result of this partnership, monthly visits by first-time clients to The Spa have increased by 20 percent, and average revenue has risen by $1,550 to $2,500 per month since the promotion began in May 2000. The additional revenue is from the car dealerships’ purchase of the gift certificates, and does not include increased revenue from purchases made by or new memberships from the new clients. According to Latronico, this ongoing marketing relationship has the potential to increase The Spa’s average revenue by approximately $3,500 per month. More »

You had a glass of wine before you knew you were pregnant. Did you hurt your baby? Probably not.

That said, alcohol and pregnancy don’t mix. Up to 10 percent of Americans have a problem with alcohol abuse, and some are pregnant women. Alcoholism cuts across all social, racial and economic lines.

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With all of the research and hype about knowing your market and creating the perfect promotional campaign, there is one place where you can actually feel comfortable and confident about getting the word out on your facility: in your own fitness center. More »

Most fitness facilities know the value and potential of cross promotions with other businesses. Such relationships can be beneficial for both companies, and can bring facilities a large pool of potential new members. However, there hasn’t been much innovation in this area for the fitness industry. More »

The use of HGH supplements is fairly recent. HGH (short for human growth hormone) is a hormone that our bodies produce. HGH, produced by the human body’s pituitary gland, has many important functions. The human growth hormone is sometimes described as being a kind of fountain of youth, as it repairs damaged cells and helps keep the human body strong and youthful. More »

During the late 1950s, Swedish exercise physiologist Gunnar Borg proposed that people naturally monitor their physiological responses to exercise at both conscious and subconscious levels. In other words, most people have some sense of exercise intensity even without objective measures. They monitor sensations such as breathing difficulty, body temperature, level of perspiration and muscle fatigue. Borg’s research culminated in the creation of the Borg scale, more commonly known as the rating of perceived exertion (RPE). More »

It’s difficult to get people moving who have been out of the exercise loop. So the staff at the Aralia Wellness Center, the corporate facility for Nortel Brampton, organized the Get Everyone Moving (GEM) program to encourage the deconditioned market to exercise by partaking in simple, everyday activities.

The program appealed to participants because they were encouraged to exercise independently, rather than to join a health club. Participants “were motivated to increase their levels of activity without the traditional insecurity barriers of joining a new club,” says Cheryl Tweet, preventive health services director for Baylor Health Care System, the corporate contract company for the center. More »

While cleanliness is crucial, it’s important to create a room that’s warm and not sterile, says Robert Keeler, associate partner with Langdon Wilson Architecture in Newport Beach, Calif. Outfitting your locker room with amenities like shampoo, lotion and shaving cream help to provide a feeling of hominess and convenience to members, and offer a nice design touch. These items can be purchased in bulk quantities and are often available in dispensers customized with your club name or logo. Adding your logo not only enhances name recognition, but helps associate your facility’s name with customer service and something “extra.” More »

Develop complete, up-to-date and easily accessible member/staff records. Include in these records any medical histories, allergic reactions and emergency contact persons. The more quality information you have available for emergency service personnel, the more efficient the treatment may be. More »

Emergencies, crises and life-threatening situations can take on many forms and occur at any time. These highly stressful events, while many times dangerous and chaotic, can be controlled if your organization and staff are prepared, practiced and trained to meet these difficult and emotional challenges. More »