I’ve been trying really hard not to eat any of the Christmas goodies I’ve been making for friends, family and schoolteachers — so far, so good. I am still lacking a little on the fruits and veggies, but my exercise is going very well. Something is puzzling me: I seem to get tired in the late morning or early afternoon if I exercised early in the morning. I wonder if it has something to do with what I’m eating.
As a result of this partnership, monthly visits by first-time clients to The Spa have increased by 20 percent, and average revenue has risen by $1,550 to $2,500 per month since the promotion began in May 2000. The additional revenue is from the car dealerships’ purchase of the gift certificates, and does not include increased revenue from purchases made by or new memberships from the new clients. According to Latronico, this ongoing marketing relationship has the potential to increase The Spa’s average revenue by approximately $3,500 per month. More »
With all of the research and hype about knowing your market and creating the perfect promotional campaign, there is one place where you can actually feel comfortable and confident about getting the word out on your facility: in your own fitness center. More »
Most fitness facilities know the value and potential of cross promotions with other businesses. Such relationships can be beneficial for both companies, and can bring facilities a large pool of potential new members. However, there hasn’t been much innovation in this area for the fitness industry. More »
During the late 1950s, Swedish exercise physiologist Gunnar Borg proposed that people naturally monitor their physiological responses to exercise at both conscious and subconscious levels. In other words, most people have some sense of exercise intensity even without objective measures. They monitor sensations such as breathing difficulty, body temperature, level of perspiration and muscle fatigue. Borg’s research culminated in the creation of the Borg scale, more commonly known as the rating of perceived exertion (RPE). More »
It’s difficult to get people moving who have been out of the exercise loop. So the staff at the Aralia Wellness Center, the corporate facility for Nortel Brampton, organized the Get Everyone Moving (GEM) program to encourage the deconditioned market to exercise by partaking in simple, everyday activities.
The program appealed to participants because they were encouraged to exercise independently, rather than to join a health club. Participants “were motivated to increase their levels of activity without the traditional insecurity barriers of joining a new club,” says Cheryl Tweet, preventive health services director for Baylor Health Care System, the corporate contract company for the center. More »
Often these classes are taught outdoors or in someone’s home. Usually the classes are small and the student will receive individual attention without having to pay an extra fee. (Beginning classes may start off rather large, but when people find out that T’ai Chi Ch’uan especially is a lifetime commitment, and involves coordinating hands AND feet, the class will thin.) More »
As a teacher and practitioner of natural healing, I use a variety of ways in which to assist not only myself but my students in leading self-healing lifestyles. More »
Sumo wrestlers are still the honored athletes of Japan. This Asian sport, with rich history and complex rules is an interesting and marveled martial art. More »