hobartmarket.com

As a result of this partnership, monthly visits by first-time clients to The Spa have increased by 20 percent, and average revenue has risen by $1,550 to $2,500 per month since the promotion began in May 2000. The additional revenue is from the car dealerships’ purchase of the gift certificates, and does not include increased revenue from purchases made by or new memberships from the new clients. According to Latronico, this ongoing marketing relationship has the potential to increase The Spa’s average revenue by approximately $3,500 per month. More »

During the late 1950s, Swedish exercise physiologist Gunnar Borg proposed that people naturally monitor their physiological responses to exercise at both conscious and subconscious levels. In other words, most people have some sense of exercise intensity even without objective measures. They monitor sensations such as breathing difficulty, body temperature, level of perspiration and muscle fatigue. Borg’s research culminated in the creation of the Borg scale, more commonly known as the rating of perceived exertion (RPE). More »

Since the number one thing couples argue about is money, it makes sense to talk about it before the fighting starts. It’s important to know how each of you think about and spend your money, and whether you are in agreement about how the household expenses should be handled.
More »